BEEF! – FOR MEN WITH TASTE

Men enjoy cooking – but they cook differently. They like to celebrate cooking and to spend an evening with their friends sharing a memorable four-course dinner. But men lacked a magazine to go with their hobby – until now! Thankfully it’s finally here, as BEEF! Because men don’t want it easy, they like it tough.

They want a magazine that goes into detail, and offers more than 25 pasta recipes for kids. Because pasta is boring, unless you’ve made it yourself. Because cooking is a handcraft men enjoy. Because men’s cooking is not for youngsters. Because men don’t cook 25 times a month – but when they do, they go all out. And to do that, men need to know more about the pressure in an espresso machine, the sharpness of Japanese knives and what’s happening at Tokyo’s tuna auction.

Launched in 2009 in Germany BEEF! quickly became a huge success and was awarded with the Lead Awards as “Lead Magazine of the Year 2015” in Germany besides various awards since its launch. BEEF! is available for international licensing. After launching BEEF! in France in spring 2014, BEEF! was started in Spain in September 2015 together with G+J’s Spanish subsidiary.

++ Launch: 2009 ++ sold circulation: 60 k copies per issue
++ Frequency: Bi-Monthly ++ Copy Price: 10.00 €
++ 2 Special Issues per Year (14.80 €)